Lead generation is one of the essential early steps for a company’s branding and marketing. Social media is one option for lead generation, but it is certainly not an all-encompassing approach.
One of the techniques that is currently being explored by many business is the use of
automated chat agents. Live chats on websites have only recently caught the attention of
companies, and a considerable percentage of them are dispensing customer care agents and
opting for virtual agents instead. These chats rely on sophisticated Artificial Emotional
Intelligence software that creates a human-like chatting experience, albeit with the use of
machines. Keywords from a customer’s queries are quickly matched with the database, and
appropriate responses are given instantaneously. Automated chat software offer a level of
accuracy that matches real-life experiences.
There are many advantages to such a system. Let us have a look at some of them.
Automated Chat Software Advantages
While it is true that machines cannot wholly replace humans in dealing with a human demographic, it is also true that the process of mechanisation in every sphere of life is increasing. In this particular case, perhaps it is better to have both software and human agents to attend to live chat, where the software may hold the attention of a floating customer for a while, if an agent is temporarily unavailable. An optimum blend of technology and human resources is the smart way forward for brands.